End-to-End Outreach System
You give it your ICP. It finds leads, enriches them, writes personalized emails and LinkedIn messages, and runs the sequences. You get a working pipeline and data on which profiles actually reply.
11%
Positive Reply Rate
Full
Pipeline Automated
Multi
Channel Sequences
ICP
Insights
Clay
Lead Sourcing
Apollo.io
Data Enrichment
Sales Navigator
AI Sequences
Instantly
Multi-Channel Delivery
The Problem
The Challenge
The founders were doing all outbound by hand. Researching prospects, writing emails one at a time, tracking replies in spreadsheets. Pipeline was thin and follow-ups kept slipping.
How We Fixed It
Our Solution
Defined ICP criteria and set up automated lead sourcing from Sales Navigator into Clay.
Ran every lead through Clay's waterfall enrichment for firmographic data, tech stack, and recent company activity.
Plugged in Apollo.io for verified contact info and deliverability scoring.
Set up an AI pipeline that writes personalized email and LinkedIn sequences based on each lead's context.
Configured Instantly for email warm-up, sending rotation, and follow-ups with smart reply detection.
Added engagement tracking so the system learns which ICP profiles convert best.
Tools & Infrastructure
Tech Stack
Clay
Pulls firmographic data from 50+ providers and stitches together lead profiles.
Apollo.io
Finds verified work emails and scores them for deliverability.
Sales Navigator
Sources leads matching the ICP with advanced filters.
Instantly
Handles email warm-up, sending rotation, and automated follow-ups.
Impact & Outcomes
The Results
11%
Positive Reply Rate
11% positive replies on cold outreach. Industry average is around 3-5%.
Full
Pipeline Automated
From lead sourcing to follow-up, the whole thing runs without anyone touching it.
Multi
Channel Sequences
Email and LinkedIn outreach running together, each with its own messaging.
ICP
Insights
Analytics show which profiles convert, so targeting gets sharper over time.
Want results like these?
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